Liverpool to match Man United takeover valuation after £615m reveal

By Dr Dan Plumley

29th Jan, 2023 | 1:38pm

Liverpool expected to be sold for '£7billion' as finance expert makes game-changing claim

Liverpool will match the £7bn takeover valuation of Man United after topping the Red Devils in revenue for 2023.

That is the opinion of finance expert Dr Dan Plumley, who spoke exclusively to Football Insider about how Liverpool’s revenue will affect the valuation of hte club.

The 2023 Deloitte Football Money List was published last Thursday (19 January), with Liverpool placing third behind only Man City and Real Madrid with a revenue of £615m.

It’s the first time in two decades that Liverpool have topped arch-rivals Man United in terms of revenue gained, with the Red Devils slipping to fourth with £604m.

Liverpool and Man United are in the midst of takeover talks, with FSG and the Glazer family both looking for potential buyers this season.

Man United have reportedly been valued at £7bn by the Glazers, and Plumley believes Liverpool will be in the same bracket after their superior revenue gain this year.

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The revenue will be factored into the model, and it’s a variable that does contribute to the value of a team,” Plumley told Football Insider’s Adam Williams.

But it is a figure that will fluctuate.

In the recent report it’s Liverpool that have come out ahead of Man United in terms of revenue and that is crucial, but look at the current situation of Liverpool being outside of the top four and Man United in it.

That Champions League money will go a long way so expect the two clubs to keep interchanging positions.

In terms of valuation, I don’t think there will be too much between the clubs in a full acquisition.

We don’t know yet whether both clubs will be sold outright but if they are I can see both going for around £7billion.

But they will be quite close on that money list for the next few years, and a lot of that will depend on Champions League money.

In other news, Liverpool backed to seal ‘brilliant’ Ryan Gravenberch signing as picture emerges