Finance expert: Man City to bank '£10m' windfall as 'massive' Asian deal on the cards
Man City can expect to earn £10million if they follow up on their pre-season plans to visit India in the summer.
That is the opinion of finance expert Dr Dan Plumley, who spoke exclusively to Football Insider about the financial benefits Man City can expect from their plans to visit India.
Football Insider sources revealed last Wednesday (1 February) that Man City are plotting a pre-season visit to India ahead of the 2023/24 season.
Man City have identified a number of commercial opportunities in India following the success of Mumbai City – a club owned by City Football Group.
The reigning Premier League champions already strengthened its ties to India in January by partnering with Jio, India’s biggest sports and entertainment company.
City are expected to schedule a one-off match with their Mumbai counterparts in an attempt to raise their identity and marketability in the nation.
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Plumley believes Man City’s planned visit could earn the club as much as £10million, but admits the real value is in the long-term commercial growth.
“It won’t be as lucrative as some of the established Middle East tours we have seen in recent years,” Plumley told Football Insider.
“But also we’ve seen that the Premier League has been targeting India as an ideal area for growth.
“We know that there is plenty of interest in football in India and clubs are looking to capitalise on that.
“It’s a massive market to crack for the Premier League and Man City want to be at the forefront of that as they look to grow their global audience
“As for a ballpark figure, they’ll be looking at around £10million for visiting the region, and it also has plenty of potential to improve long-term growth.”
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