By Kieran Maguire

1st Oct, 2023 | 9:54am

Kieran Maguire impressed by Levy 'masterplan' at Tottenham after NFL update

The deal between Tottenham and the NFL is part of Daniel Levy’s ‘masterplan’ to monetise the club’s new stadium.

That is the view of finance expert Kieran Maguire, who spoke exclusively to Football Insider about Spurs’ extension of their agreement with the NFL.

It was announced on 14 September that Tottenham and the NFL have agreed to extend their deal to host matches at the Tottenham Hotspur Stadium until 2029/2030.

As part of the agreement, the 62,850-seater stadium has been given the status as the ‘Home of the NFL’ in the UK.

Two NFL games per season will continue to be played at Tottenham’s ground each season, with this year’s games set to be played later this month.

Maguire believes Tottenham’s plan is to monetise tourists and NFL fans through merchandise sales at the stadium.

“I think this is part of Daniel Levy’s overall masterplan,” Maguire told Football Insider’s Sean Fisher.

“The football club is clearly the preeminent element of the new stadium, but at the same time, the plan is to monetise it so that it can become a significant revenue earner on non-match days.

“This NFL deal would appear to be part of that approach.

“The stadium is excellent in terms of merchandise sales – it’s geared to extract money from people’s pockets.

“And with a large number of NFL fans and tourist fans coming to London, I think it’s very well-placed in that particular regard.

“So you’ve got to give the club credit, and also it gives certainty going forward until 2030.

“That certainty can only help in terms of being able to set realistic budgets, attract more talent to the football team with the ultimate aim of of winning trophies.“

In other news, Ange Postecoglou’s priority January Tottenham signing revealed