By Sean Fisher

31st Jul, 2023 | 6:00pm

Revealed: Man United smash record by £150m as blockbuster deal agreed

Man United have agreed the biggest-ever Premier League kit deal after announcing a new 10-year partnership with adidas worth £900million.

The new £90m-a-year deal extends United’s tie up with the German sportswear giant until 2035.

It guarantees a £150m increase on their previous 10-year deal, worth £750m in total.
United sources say the deal gives them certainty around the biggest source of revenue for the next decade, reinforcing the stability of the club.

American owners, the Glazer family, are still in talks over selling United.

The two parties’ latest partnership began at the start of the 2015-16 season, with Adidas having previously supplied United’s kit from 1980-1992.

United said that the new deal has “a minimum cash guarantee of £900m, subject to certain adjustments”.

According to United’s latest annual report, the original agreement with Adidas links a part of the yearly payments to the club’s participation in the Champions League.

The three-time winners will return to Europe’s premier club competition in the 2023-24 season having failed to qualify for 2022-23.

Erik ten Hag achieved a third-place finish in the previous campaign after ending the season with 75 points, meaning they finished eight points above Liverpool who missed out on Champions League qualification.

Man United have already strengthened heavily going into the next campaign by signing Mason Mount from Chelsea and Andre Onana from Inter Milan, with business not yet completed as a deal for Rasmus Hojlund from Atalanta is also set to be announced.

In other news, Man United pull plug on striker signing after Hojlund ‘agreement’